Something happens when we drive. The world slows down, distractions fade, and conversation flows. No pressure, no forced eye contact, just the open road and the freedom to speak.

That’s why the most honest conversations happen in motion. And for Ford, this wasn’t just about storytelling, it was about impact. Women were their biggest opportunity audience, so we made sure they were at the center. We sifted through hundreds of talented women to hand-pick voices that would speak authentically to the people Ford wanted to reach. And it worked.

In Focus, in partnership with Pitchfork, delivered real stories from real women, creating a campaign that didn’t just connect, it moved the needle. The response was undeniable. Engagement soared. Perceptions shifted. And Ford proved that when you listen, when you spotlight the right voices, and when you meet people where they are, the content speaks for itself.