Fresh off a strategic and design revamp, Kodiak needed to expand its audience and deepen loyalty. We built a campaign rooted in a simple truth: "An epic and wild life" looks different for everyone. Whether it’s summiting mountains or conquering Monday, we showcased Kodiak as the protein-packed, whole-grain fuel that powers it all.

Through high-energy storytelling, real people, and pulse-pounding visuals, we expanded the definition of adventure. From rock climbers to families, from hikers to mountain bikers, we showed that living wild isn’t about what you do, it’s about how you fuel it.

The campaign launched Kodiak Cakes into a new era. Through social and connected TV, we amplified their voice, making them one of America’s most disruptive food brands. The result? Kodiak skyrocketed to become the fastest-growing breakfast brand in the grocery category.