Personal injury lawyer ads are everywhere. The over-the-top claims, the aggressive pitches, you know them when you see them. Starring the McClure brothers, we took the tropes everyone recognizes and turned them into something unforgettable. The over-promises, the dramatic stares, the larger-than-life delivery, every detail was there, but with a twist.

And the media buy? It had to be just as smart as the creative. So we placed it exactly where it belonged, right in the middle of local judge shows. Because the best way to make an impact isn’t just by being seen. It’s by showing up in exactly the right moment.