For years, Merrell was seen as hardcore gear, built for the backcountry, designed for the rugged. But the outdoors isn’t just for the extreme. With the Embark and Alpine collections, we had a chance to redefine what outdoor gear could mean.

The insight was simple: just 20 minutes outside boosts creativity, mood, and health. The challenge? Getting people to step away from their screens and into nature. So we made the outdoors impossible to ignore.

Enter Nature’s Calling, a flirty, adventurous admirer who just wants one thing: to get you outside. Nature slid into LinkedIn DMs, popped up in WeTransfer ads, and even set up a dating app profile to make the first move. Wherever you were scrolling, Nature was there, ready to spark a new relationship with the outdoors.

Because sometimes, all it takes is the right invitation to step outside.