In a world where advertising often interrupts, Ford sought to create content that resonates. By tapping into the nostalgia of iconic series like Sailor Moon, we aimed to connect with audiences on a personal level, making the brand a part of cherished memories.

We launched the Overdubs campaign, blending Ford's message with beloved anime and TV series. This approach not only honored the original content but also introduced Ford's vehicles in a context that felt both natural and engaging, via YouTube pre-roll.

It surpassed 5.3 million views, ranking 8th on the YouTube Ads Leaderboard, a first for Ford. By integrating Ford's narrative with nostalgic content, we didn't just capture attention; we fostered genuine connections, demonstrating that meaningful engagement arises from understanding and honoring what audiences hold dear. We worked with the original voice actors of the show to ensure the authenticity resonated.