Unfair policies remain in place because people don’t question them. Michigan’s “period tax” unfairly classified menstrual products as non-essential, making them more expensive for those who need them most. We set out to change that.

With bold messages like “Periods are already taxing enough,” the campaign used social media and billboards to spark outrage and action. Partnering with advocacy groups, it turned awareness into momentum.

The campaign didn’t just start conversations, it changed legislation. Michigan’s period tax was overturned, proving that when people challenge the status quo, real change happens.