StockX didn’t just enter the sneaker resale market, they redefined it. But as the industry evolved, trust in the brand wavered. And trust, once lost, isn’t won back with words alone. It requires action.

StockX recognized the need to reconnect, not just with customers, but with a culture that thrives on passion, authenticity, and belief. They didn’t need another campaign. They needed a movement.

This Is Love was born from that understanding, a tribute to the relentless pursuit of what matters. Through powerful vignettes, the campaign captures the dedication, spirit, and obsession that define the community. More than a message, it’s a reflection of the people who shape sneaker culture every day.

Spanning broadcast, connected TV, digital, and social, This Is Love isn’t just about StockX, it’s about ensuring access to what fuels the culture. And the response? A 15% lift in brand traffic and deeper engagement with women, their fastest-growing, highest-opportunity audience.

Because when you lead with purpose, impact follows.